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Project overview

World of Freddie is an intimate journey into the life of Freddie Mercury – not the icon, but the man behind the legend. Through never-before-seen photographs, personal stories, and carefully curated objects, this project reveals Freddie as he truly was: witty, warm, complex, and endlessly human. It’s not about tribute – it’s about truth, seen through the eyes of those who knew him best.

Behind curtains

Here, on the new World of Freddie website, you step into Freddie’s world – not as a spectator, but as an invited guest.
You’ll find blog posts that read like whispered stories across the table – full of laughter, tiny details, and the kind of truth only close friends can tell. There are authentic interviews with those who knew him best – the ones who poured his tea, zipped up his stage suits, shared his jokes, and sat with his silence. You’ll peek behind the velvet curtain – into Garden Lodge, late-night studio sessions, birthday cakes, cat mischief, and quiet brilliance. No myths. Just moments. Just Freddie.

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