World of Freddie is a unique umbrella project supported by those who lived it, including Freddie’s closest friends and other key figures from his inner circle. It is led by collector and die-hard fan Tomas Hykel and supported by Freddie Mercury’s longtime personal assistant and close friend Peter Freestone.
Developed with the involvement of those who knew him best, World of Freddie is more than a single collection. It’s an ongoing, deeply personal project. An umbrella of stories and experiences, it tells the real, unfiltered story of Freddie Mercury’s life. Through verified information, original artefacts, and the voices of those who truly knew and loved him, the project steers clear of myths and tabloid noise. Its mission is to go beyond the public persona and reveal a deeper, more intimate understanding of Freddie Mercury.
World of Freddie invites you to step inside the private world of one of the most legendary figures in music history.
What sets World of Freddie apart is its commitment to authenticity. The project features original artefacts from the 2023 Sotheby’s auction, many of which were reacquired by the team. Alongside these treasures are rare private photographs and personal memorabilia, some of which have never been seen before, offering fresh and moving glimpses into Freddie’s private life. But perhaps most compelling are the first-hand stories shared by those who were closest to him. Rather than focusing on fame, the exhibition highlights Freddie’s passions, routines, humor, and humanity. It’s a rare invitation into the private world of one of music’s most public figures.
no tabloids, no myths
from the Sotheby’s auction in 2023
and personal memorabilia
from Freddie’s closest circle
his passions, humor, daily life
The World of Freddie journey is just beginning!
