The World of Freddie Shop Is Open

Four sections, carefully chosen pieces and a little something for every Freddie fan

We have been working on something new, and it is finally here. The World of Freddie online shop is now open. From books and objects to clothing and experiences, this is a place created for those who want to take a little piece of the World of Freddie home with them. And yes, it might also solve more than one Christmas present.

Welcome to the World of Freddie shop

We wanted our online shop to feel a little different.

Instead of filling it with hundreds of products, we decided to keep things small and choose each piece carefully. The shop will grow gradually, with new World of Freddie products added along the way.

For now, you will find four sections waiting for you:

WEAR. OBJECTS. BOOKS. EXPERIENCES.

World of Freddie collectible badges
Black hoodie with a Japanese tree design
Freddie – Beyond the Curtain book cover
Headphones at the World of Freddie exhibition

Photo credit: Tomas Coufal

Different ways to discover, remember and enjoy the World of Freddie. And this is only the beginning.

More than just something to put on a shelf

One of the pieces we are especially happy to bring to the shop is Freddie – Beyond the Curtain.

The book is the official companion publication to the exhibition created by the House of Music Hungary for two important anniversaries: 80 years since Freddie Mercury’s birth and 40 years since Queen’s historic Budapest concert.

But this is not simply a book about objects on display. It also tells the story behind the exhibition itself. Why was it created? How was it put together? What did the curators want visitors to discover? And, of course, it goes much further into Freddie’s story.

How did an introverted child born in Zanzibar grow into one of the most charismatic rock stars in the world? What was behind his famous costumes, his stage gestures and Queen’s spectacular concerts?

The book looks behind the curtain — both literally and symbolically. It explores the world behind Queen’s unforgettable performances, Freddie’s private life and the Iron Curtain that Queen crossed with their historic Budapest concert in 1986.

Using original images, primary sources and personal recollections, the book does not try to make Freddie feel even more untouchable.

Quite the opposite. It brings you closer to the person behind the legend. That also makes it a rather good gift for someone who already thinks they know everything about Freddie.

Freddie – Beyond the Curtain book cover
An open spread from Freddie – Beyond the Curtain

Wear it, keep it, experience it

Books are only one part of the shop. We also wanted the other pieces to feel special, personal and a little different from something you could find anywhere else.

That is why we are especially happy to work with independent creators and people from our own community. Some of the clothing in the World of Freddie collection was created with Czech fashion designer Michael Seckar, founder of the Czech fashion brand Contracor. His work brings an original local touch to the pieces we offer.

Our ceramics have an equally personal story. They are created by Bahareh Hassanizadeh from Soulful Pottery, a devoted Queen fan we first met at Queen conventions. You could meet her helping during Freddie Celebration Days in Montreux, which makes this collaboration feel even more special to us.

There is something very meaningful about being able to bring you products created not only by talented people, but also by people who genuinely understand and share the same love for Freddie and Queen.

Yellow World of Freddie T-shirts
Yellow ceramic piece with Freddie Mercury’s portrait

Photo credit: Eduard Goricev and Tomas Coufal

That is exactly what we want the shop to be about. Not endless shelves of generic products, but smaller collections with a story behind them. Things made with care, by people we are genuinely happy to work with.

And judging by your reactions so far, you seem to feel the same way. We have been incredibly happy to see such positive feedback and to hear that you genuinely like the pieces we have created. Seeing them find their way into your homes and wardrobes makes the whole project even more special for us.

You can browse pieces to wear, objects to keep and experiences that bring you even closer to the stories we share. We will keep adding new products over time, while keeping the collections small and carefully selected.

So it is worth coming back. You never know what might appear next.

From our warehouse to your home

All orders are dispatched from our EU warehouse within two working days.

Delivery within the Czech Republic usually takes 1–2 working days, while delivery to the rest of the EU and UK usually takes 3–6 working days.

Shipping prices and options depend on your country and delivery method, and you will always see the exact cost at checkout before paying.

And if we do not currently ship to your country, do not give up just yet. Email us at info@worldoffreddie.com, and we will do our best to arrange your order individually.

Have a look

The World of Freddie shop is now open, and there is plenty more to come.

So have a look around, explore the four sections and maybe save yourself some Christmas shopping stress while you are there.

Visit the shop →

You might solve more than one present early.

World of Freddie online shop

With World of Freddie, you get much closer — not only to the icon, but to the man behind it all.

👉 Follow World of Freddie on social media for behind-the-scenes stories and updates on upcoming events.

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  • World of Freddie Pin Badge 149 Kč
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